How Astro's Vincent Tjendra Built an Outlier Company by Focusing on Customers, Not Labels
Vincent Tjendra almost ignored Endeavor. Read his journey from nearly filing away, to fully believing in Endeavor.
Vincent Tjendra almost ignored Endeavor. Read his journey from nearly filing away, to fully believing in Endeavor.
From navigating uncertainty to scaling across borders, Indonesia’s founders are defining what it means to build at global scale.
Dimas Harry Priawan built Dekoruma into a category leader by outmaneuvering giants like IKEA and Informa, focusing on small-space living and an online-first strategy—leading to its IDR 1.16T acquisition by Blibli in 2024.