Strengthening the Board Member Lineup through the Addition of Jefrey Joe from Alpha JWC, Endeavor Indonesia Ready to Foster Rapid Growth in the Entrepreneurship Ecosystem

Jakarta, July 24, 2023 – As we reach the midpoint of 2023, the startup ecosystem in Indonesia continues to thrive. Despite facing various global challenges in the first quarter of 2023, the digital economy in Indonesia is predicted to grow by 778% in 2023 compared to 2019, thanks to the emergence of numerous innovative startups. With the expanding digital ecosystem in Indonesia, synergy and support among stakeholders have become crucial.

In support of entrepreneurial growth in Indonesia, Endeavor Indonesia, a leading global community of, by, and for high-impact entrepreneurs, has appointed venture capitalist (VC) Jefrey Joe as its newest board member. As a seasoned entrepreneur himself and a General Partner at Alpha JWC Ventures with extensive business experience, Jefrey Joe is poised to bring fresh perspectives and leverage his remarkable expertise and track record to fulfill the organization’s commitment to foster more high-impact entrepreneurs capable of improving the living standards of their communities.

Arif P. Rachmat, Co-founder & Executive Chairman of TAP Group and Chairman of Endeavor Indonesia, explained, “As an organization that consistently promotes high-impact entrepreneurship in Indonesia, Endeavor Indonesia has played a key role in accelerating the success of high-impact entrepreneurs and driving the rapid development of the entrepreneurship ecosystem in our country. To make a meaningful impact in shaping the future of entrepreneurship in Indonesia and even Southeast Asia at large, it is crucial to have individuals who possess a deep understanding of the entrepreneurship ecosystem and a comprehensive understanding of the local business landscape, enabling them to drive sustainable economic growth.”

“We warmly welcome Jefrey to our board. His outstanding track record at Alpha JWC and his extensive experience in strategy, technology, and entrepreneurship make him a valuable addition to Endeavor Indonesia. Jefrey’s role as an inspiring figure in the industry will seamlessly transition into his new position as a board member, and we look forward to the impact he will create,” added Arif.

As a highly accomplished professional, Jefrey Joe has demonstrated excellence in entrepreneurship and business throughout his career in Indonesia, Australia, and China. With a wealth of experience in technology, product, and consulting, Jefrey has proven himself to be a leader in driving innovation and business growth.

Here are some of Jefrey’s educational and innovative achievements:


  1. (2017-2019) Owner/President Management (OPM) program at Harvard Business School, a program designed specifically for business owners and entrepreneurs.
  2. (2010-2012) MBA education at UCLA Anderson School of Management and London Business School.
  3. (2008) Summer Business Scholar Program at The University of Chicago Booth School of Business.
  4. (2000-2004) Business Systems program at Monash University in Australia.
  5. Kauffman Fellow Class 28


  1. (2015-present) Co-Founder & General Partner at Alpha JWC Ventures.
  2. (2015-present) Founder of Alterra, the first online bill payment platform in Indonesia, focusing on improving technology, enhancing customer experience, and streamlining company operations.
  3. (2014) Chief Operating Officer (COO) at Groupon Indonesia, driving technological improvements, enhancing customer experience, and simplifying logistics operations.
  4. (2013-2014) Strategy Consultant at The Boston Consulting Group, providing contributions in strategic planning, market assessments, and business development for leading companies in Indonesia.

Jefrey Joe’s commitment to driving entrepreneurial success is underscored by his longstanding involvement as a board member in Endeavor Indonesia-affiliated companies, including Kredivo, VIDA, and Evermos. His early presence as a board member at Kopi Kenangan, another Endeavor-affiliated company, further solidifies his deep connection with Endeavor Indonesia’s mission. These significant roles have not only allowed him to contribute meaningfully to the growth and development of high-impact entrepreneurs, but have also granted him a comprehensive knowledge of the challenges and opportunities they face. Now, as he takes on the position of board member at Endeavor Indonesia, Jefrey’s rich experience and unwavering dedication to the entrepreneurial ecosystem position him to play an even more impactful role in shaping the future of entrepreneurship in Indonesia and beyond.

Welcoming his pivotal role at Endeavor Indonesia, Jefrey Joe, as a board member of Endeavor Indonesia, stated, “It may be challenging times for the industry, but I believe there will be entrepreneurs who have the potential to bring about new economic value. I am optimistic that the startup ecosystem will continue to have a positive impact on society through various collaborations. I have always been very committed to help high-impact entrepreneurs in Indonesia to succeed, and with my background as an entrepreneur and VC that honed my experience in business, strategy, technology, and operations, I look forward to giving back to the ecosystem and supporting founders in achieving sustainable and scalable growth,” said Jefrey Joe.

Since 2012, Endeavor Indonesia has been at the forefront of supporting high-impact entrepreneurs with a global network spanning nearly 40 countries. Through strong connections among entrepreneurs, mentors, and industry leaders, Endeavor continuously nurtures high-impact entrepreneurs who consistently generate innovative ideas, create job opportunities, and make a profound social impact by improving the living standards of their surrounding communities.