Shanru Lai

Shanru Lai is the Co-Founder of ShopBack,

one of Asia-Pacific’s leading shopping rewards and cashback platforms, founded in 2014. ShopBack operates on an affiliate-based business model that allows consumers to earn cashback on everyday purchases made through its platform, while simultaneously providing performance-driven marketing solutions for merchants seeking to acquire and retain customers more effectively.

Since its inception, ShopBack has partnered with over 20,000 online and offline merchant brands across a wide range of categories, including e-commerce, travel, food delivery, financial services, and lifestyle products. The platform currently serves more than 60 million registered shoppers across multiple markets in the Asia-Pacific region, including Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Taiwan, South Korea, and Australia. Through its ecosystem, ShopBack helps bridge the gap between consumers and merchants by creating a value-driven shopping experience that rewards users for their spending while enabling businesses to achieve measurable returns on their marketing investments.

To date, ShopBack has distributed more than US$780 million in cashback rewards to its users, reinforcing its position as one of the region’s most prominent consumer fintech platforms. Under Shanru’s leadership, the company has continued to expand its regional footprint, diversify its product offerings, and strengthen partnerships with global and local brands, contributing to the growth of Southeast Asia’s digital commerce ecosystem and empowering consumers to make smarter purchasing decisions through tangible financial rewards.