Henry Chan

Henry Chan and ShopBack

Building a Rewards Ecosystem Across Asia-Pacific

Henry Chan is the Co-Founder and CEO of ShopBack, one of Asia-Pacific’s leading shopping rewards and cashback platforms. Since co-founding the company in Singapore in 2014, Henry has led ShopBack’s growth from a startup into a regional consumer fintech platform that connects millions of users with thousands of merchant partners through performance-driven marketing solutions.

Under Henry’s leadership, ShopBack achieved rapid regional expansion within its first few years—entering markets such as Malaysia, Indonesia, the Philippines, Thailand, Taiwan, and Australia. By 2016, the company had processed its first million transactions and distributed over SGD$500,000 in cashback to users, marking an early milestone in building trust within Southeast Asia’s digital commerce ecosystem. In 2018, ShopBack acquired personal finance platform Seedly, signaling its ambition to expand beyond cashback into broader financial services and deepen user engagement across its ecosystem.

The company’s continued growth has been supported by strong investor backing, including a US$45 million funding round in 2019 and a US$75 million extension in 2020 led by Temasek, enabling ShopBack to scale its operations and introduce new offerings such as ShopBack Pay—bridging online and offline shopping experiences. Today, ShopBack serves more than 60 million users and partners with over 20,000 merchants across the Asia-Pacific region, facilitating billions of dollars in annual sales through its platform.

In recognition of his entrepreneurial leadership and impact in scaling a high-growth technology company, Henry Chan was selected as the 112th Endeavor Entrepreneur through the Singapore International Selection Panel in February 2026—joining a global network of founders committed to building transformative businesses and mentoring the next generation of entrepreneurs.