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Dimas Harry Priawan built Dekoruma into a category leader by outmaneuvering giants like IKEA and Informa, focusing on small-space living and an online-first strategy—leading to its IDR 1.16T acquisition by Blibli in 2024.
Join fellow Endeavor Entrepreneurs on Nov 12–14 in Cebu for a 3-day retreat to reflect, reset, and reconnect. Step away from daily pressures and return with renewed clarity, energy, and purpose.
The report details our 2024 impact on the entrepreneurial ecosystem. It also reflects on progress since our inception in 2012 and outlines our rigorous selection process.
