Endeavor Selects 17 Entrepreneurs from 8 Markets at the 22nd Virtual International Selection Panel

Endeavor selected 17 entrepreneurs leading eight companies at the 22nd Virtual International Selection Panel (vISP) held December 12-15, 2021. Endeavor now supports 2,262 entrepreneurs leading 1,405 companies in nearly 40 markets around the world (read more about the newly selected entrepreneurs below).

The vISP was presented by General Atlantic, with additional support from AXA, Bain, Cooley, EY, HSBC, Silicon Valley Bank, and Zoom.

The ISP is the culmination of a rigorous multi-step selection process to identify high-impact entrepreneurs who demonstrate the potential to leverage Endeavor’s resources and mentorship to create large-scale wealth and jobs and are committed to reinvesting their time and money in their local entrepreneurship ecosystems to help others take off.

During the vISP, panelists interviewed a small group of high-caliber entrepreneur candidates about their businesses. Then, in “deliberation rooms,” panelists evaluated the entrepreneurs on their potential for high-impact growth, discussed which candidates should be selected to become Endeavor Entrepreneurs, and voted unanimously to select the newest Endeavor Entrepreneurs.

Panelists at the ISP included: Aaron Tan, Carro (Endeavor Entrepreneur); Abdulmohsin Al-Rabiah, Shawarmer (Endeavor Entrepreneur; Endeavor Saudi Arabia Board Member); Abi Mandelbaum, YouVisit (Endeavor Entrepreneur, Endeavor Miami Board Member); Antoine Colaço, Valor Capital Group; Chris Zook, Bain & Company; Daniel Heise, Weston Capital Insights & GP, DGF Investimentos; Edgar Bronfman, Jr., Waverly Capital (Endeavor Global Board Chair); Elise Mitchell, Mitchell Communications (Endeavor Northwest Arkansas Board Member); Gary Swart, Polaris Partners; Javier Villamizar, Softbank Investment Advisers (Endeavor Global Ambassador); JJ Ramberg, Goodpods; Kelvin Teo, Funding Societies (Endeavor Entrepreneur); Ron Hose, Coins.ph (Endeavor Entrepreneur); Sergio Furio, Creditas (Endeavor Entrepreneur, Endeavor Brazil Board Member); Steven Mail, Mail Venture Partners; Susan Saideman, Independent Board Member, Fmr. Amazon; Tania Aidrus, Rayn Group; Tarek Sadi, Akta Ventures (Endeavor Lebanon Board Member).

As part of Endeavor’s network, the newly selected entrepreneurs will gain access to comprehensive, strategic, global support services, including introductions to local and international business mentors, investors, and volunteers from Fortune 500 consulting firms who will help them address key needs.

Endeavor Entrepreneurs have had a significant track record of impact. Endeavor Entrepreneurs have created more than 3.9 million jobs, generate combined revenues of over $28B, and help build sustainable growth models in their home countries.


Learn more about the companies selected below:



Entrepreneur: Christian Patiño
Vertical: Education & Talent
Market: Argentina
Description: Coderhouse provides live, online cohort-based courses for technology professionals at an affordable price. Nowadays, there are not enough trained people to fill all the jobs that require technical skills in Latin America and globally. The company was born to tackle this enormous challenge and created a service that attends to the unmet demand for technology talent in LatAm. Since 2019, the company has increased its revenue by 10X year over year and served more than 75,000 students.



Entrepreneur: Dimas Harry Priawan & Aruna Harsa
Vertical: Retail & Consumer Technology
Market: Indonesia
Description: Dekoruma is a furniture and home decor marketplace with a platform that matches homeowners with over 2K+ interior designers that leverage Dekoruma’s real-time design platform. The platform also connects to partner workshops for production, contractors for assembly and installation, and third-party vendors such as mechanical and electrical or flooring and wall painting that collectively offer more than 100K home-living SKUs through the platform.



Entrepreneur: Zach Oschin
Vertical: Retail & Consumer Technology
Market: Colombia
Description: There are 11M women who work as catalog sellers in Latin America, mainly selling lifestyle products to friends and family to earn an extra income. Elenas provides a business-in-a-box platform for millions of entrepreneurial women across Latin America to build their own online store and modernizes this traditional model. The platform provides a product portfolio, digital sales tools, logistics infrastructure, and payments processing so that entrepreneurs can focus on client acquisition and negotiation, as well as customer service & post-purchase experience. Elenas has empowered over 100,000 women entrepreneurs across the region to build their own online stores and earn millions of dollars in the past year alone. The company’s recent launch in Mexico and triple digit month-over-month growth is the start of their mission to expand the Elenas model across the region.



Entrepreneur: Abdulaziz Al Loughani & Mohammed Alarifi
Vertical: Commerce: Retail & Consumer Tech
Market: Saudi Arabia
Description: Floward is an online flower and gifting company. Founded in 2017, the company’s mission is to “make sending flowers and gifts as enjoyable as receiving them”. Operating in the $4B highly fragmented and largely offline GCC flower market, Floward allows its 600K+ customers to send fresh flowers and gifts across 36 cities in the MENA region and, more recently, the UK. Based on its purely eCommerce model, the company has grown at a 160%+ CAGR over the past three years, has raised $34M to date, employs over 600 people, and has grown its monthly run rate by more than 30x over the past 2 years



Entrepreneur: Lee Mayer
Vertical: Retail & Consumer Technology
Market: Colorado
Description: Havenly is the largest online interior design service and most delightful way to design home spaces, on any budget. Havenly’s network of professional highly screened and trained interior designers create custom visual designs based on the client’s unique style choices. Havenly’s e-commerce platform is connected to hundreds of retailers for clients to make direct purchases with the guaranteed best prices. Start designing your space at Havenly.com or on the Havenly App.


Mercado Bitcoin

Entrepreneur: Reinaldo Rabelo, Roberto Dagnoni, Mauricio Chamati, & Gustavo Chamati
Vertical: Fintech
Market: Brazil
Description: Mercado Bitcoin is the largest Digital Assets Exchange in Latin America and among the 25 most trusted exchanges in the world. Founded in 2013, the company serves ~3M customers (accounting for 70%+ of the entire individual investor base on Brazil’s stock exchange) who can access, store, exchange, tokenize, and learn about a wide variety of digital assets through the platform. In the first five months of 2021, the company has seen tremendous growth: going from ~300 to ~500 employees, adding 700K new customers, and transacting $5B in trade volume (11X that same period during 2020). It has raised $280M (Series A, B & B+) from renowned investors including SoftBank, ScaleUp Ventures, and GP Investments.



Entrepreneur: Fernando Gómez & Abdon Nacif
Vertical: Fintech
Market: Mexico
Description: Mexico ranks 90th globally in terms of access to financial products. Accessing credit to purchase a car, something that can meaningfully increase the quality of life and can help grow small businesses, is extremely complex. Nexu is disrupting the status quo by offering the most flexible auto finance products via a POS platform at car dealerships in the Mexican market. As opposed to traditional players who use paper-based processes that take days, Nexu approves its customers in real-time via its proprietary algorithm and offers them financing in a flexible, immediate, and customer-first way. Nexu is a team of 100+ individuals, it has served 2K clients to date, has recently closed its Series A led by Altos Ventures, and is poised to grow at an impressive 298% CAGR (‘21e-‘24e).



Entrepreneur: Coen Jonker, Tjaart Van der Walt, Nate Clarke, & Tauriq Keraan
Vertical: Fintech
Market: South Africa
Description: Tyme is a multi-country digital banking group, focused on bridging the digital divide in emerging markets, by integrating into physical retail ecosystems. Headquartered in Singapore with offices in Hong Kong and Ho Chi Minh City, Tyme designs, builds, and commercializes digital banks for the mass market, with a particular expertise in serving underserved and under-banked populations. Tyme recognizes the unique challenges of digital banking in emerging markets and builds financial education, a high tech – high touch approach, and efficient cash management solutions to meet the needs of the emerging mass market in these countries. The business launched its first deployment, TymeBank South Africa, in February 2019 and expects to launch its second bank, GoTyme in the Philippines, in the third quarter of 2022.