Aquaculture Startup eFishery Appoints Gopay’s Former CEO as a Commissioner

Bandung, January 21 2021 – eFishery, the largest aquaculture startup in Asia, has named Aldi Haryopratomo as their new commissioner.

Aldi’s experiences as CEO of GoPay, growing GoPay from the very beginning into becoming one of the biggest and reputable fintech in Southeast Asia is very relevant for eFishery which today is in a hyper growth stage.

CEO of eFishery Gibran Huzaifah stated that his company needs a figure with vast experience in the startup industry in order to expand faster and bigger. eFishery, which recently received an undisclosed Series B funding from Go-Venture and Northstar Group in August 2020, aim to provide comprehensive and integrated services, from farming operations, financing and distribution to reach 1 millions farmers in the next three years.

Gibran Huzaifah as speaker at Endeavor Scale-Up Asia 2017 alongside with other Endeavor Entrepreneurs
Gibran Huzaifah as a speaker at Endeavor Scale-Up Asia 2017 alongside with other Endeavor Entrepreneurs

Aldi’s appointment as a commissioner was a natural evolution of the two entrepreneur’s long standing mentorship. Aldi and Gibran first met in 2015, when Gibran was first chosen as Endeavor Entrepreneur. Shared the common goal, Gibran asked Aldi to be his mentor and continued to meet him regularly to discuss directions for his company. Not long after they met, Aldi was chosen to be Endeavor Entrepreneur of the Year in 2016. Gibran followed Aldi’s footsteps to become the Endeavor Entrepreneur of the Year in 2020.

Gibran sees Aldi has a vision that is aligned with eFishery’s in advancing rural communities as when they first met, Aldi was building Mapan, an online social gathering (arisan) application that helps low income families afford quality household goods.

“Aldi shares a mutual vision with us. Moreover, he has extensive experiences and expertise in developing products and building companies that target MSMEs, rural communities, and the informal sector to have an impact on a massive scale, like those on Mapan and GoPay, which have touched millions of users,” said Gibran. “We believe Aldi can provide guidance so eFishery can reach 1 million farmers, improve the livelihood of farmers, and continue to increase the positive socio-economic impact through the aquaculture ecosystem.”

Aldi’s first debut in the startup industry was establishing RUMA (Rekan Usaha Mikro Anda), which is now better known as Mapan. This startup was founded inspired by how women in rural areas with low income often have difficult and expensive access with products and needs. Mapan connects and enables them to improve their quality of life. Mapan was acquired by GoJek in 2017 and appointed Aldi as CEO of GoPay until December 31, 2020.

Aldi Haryopratomo during one of RUMA Mapan's gathering. Photo by Kieran Kesner for Endeavor
Aldi Haryopratomo during one of RUMA Mapan’s gathering. Photo by Kieran Kesner for Endeavor

Aldi wants to help people across Indonesia to have access into financial services that give them equal opportunities to grow better in the future.

“The first time I met Gibran, eFishery hadn’t even raised  its Series A funding yet. Every time I visit villages where eFishery operates, I can feel the deep trust between farmers and the eFishery team. eFishery’s strong grassroots culture has not changed since their early days, and I find it extremely inspiring,” said Aldi. “Indonesia needs more entrepreneurs like Gibran and startups like eFishery who help small businesses which were previously hard to reach without using technology. I am grateful to be part of eFishery’s journey from the beginning as a mentor and now as their commissioner. I hope eFishery can continue to recruit the nation’s best talent and help millions of farmers. ”

Last year, eFishery quadrupled its revenue compared to previous year and their innovations were able to have helped farmers increase their production capacity by 26%. In addition to helping farmers increase their income by 45%, eFishery is also involved in realizing the government’s target to increase shrimp exports by up to 250% in 2024. In 2021, eFishery is targeting to launch an integrated Smart Farming Solution service specifically designed to increase the efficiency and productivity of shrimp farming.


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About eFishery

Founded in 2013, eFishery is the first Aquaculture Intelligence startup in Asia that develops innovations in the aquaculture field. eFishery disrupts traditional fish farming methods and provides cutting edge solutions in the aquaculture ecosystem by offering an end-to-end platform that provides access to feed, financing, and market to fish and shrimp farmers. eFishery aims to build an aquaculture ecosystem in Indonesia that is not only profitable but also sustainable to the farmers and to all stakeholders.

Media queries may be directed to:

  • Galih Husni Fauzan Head of Marketing eFishery
  • +62 8111 7100 42