21 Endeavor Indonesia Entrepreneurs Named as 2025 Endeavor Outliers, Cementing Southeast Asia’s Rising Global Influence

When nearly a quarter of the world’s top-performing founders come from one region, you don’t call it coincidence; you call it momentum.

This year, 21 entrepreneurs from Endeavor Indonesia have shattered expectations by joining the 2025 Endeavor Outliers list: a prestigious global cohort spotlighting the top 10% of high-performing entrepreneurs in our worldwide network. This is a historic milestone that underlines Indonesia and Southeast Asia’s rise as a powerhouse in the global startup scene.

Selected from hundreds of scaleups across more than 40 markets, the Outliers represent the best-of-the-best. Outliers are those who have achieved significant business milestones such as raising major funding rounds, surpassing $100M in annual revenue, achieving billion-dollar valuations, or going public. The 2025 Outliers Class includes founders from fast-growing Indonesian and Singaporean companies such as Kopi Kenangan, DANA, ASTRO, Aspire, and Carousell, among many others.

This marks a significant moment for Indonesia, which, along with Brazil, Mexico, and Spain, emerged as one of the top-performing countries in this year’s cohort. The inclusion of 21 Endeavor Indonesia Entrepreneurs signals more than just individual achievements. It’s proof that high-impact entrepreneurship is thriving beyond traditional startup hubs like Silicon Valley or China.

Indonesia and Southeast Asia: Emerging Markets with Global Potential

Indonesia’s rise isn’t happening in isolation. As the world’s fourth-most populous nation with a rapidly growing middle class, tech-savvy youth, and fast digital adoption, the country has all the ingredients for disruptive innovation. From fintech and agritech to education and healthcare, Indonesian startups are building solutions tailored for local problems and scaling them regionally and globally.

This potential is mirrored across Southeast Asia, a region increasingly recognized as a launchpad for global growth. With multiple cities now acting as innovation hubs and founders leveraging cross-border models, more scaleups are proving that success outside of the U.S. or China is not only possible; it’s becoming the new norm.

The 2025 Outliers Class reflects this shift. Compared to five years ago, today’s Outliers have tripled their median revenue and achieved a sixfold increase in $1B+ valuations. In total, Outlier companies have raised $42 billion, created over 1 million jobs, and generated 80 unicorns globally. That’s a significant share of them from emerging markets like Southeast Asia.

Endeavor’s Support: The Driving Force Behind the High Impact

Central to this evolution is Endeavor’s role in identifying and supporting High-Impact Entrepreneurs who are solving real-world challenges. Endeavor provides these founders with strategic mentorship, access to global capital, peer-to-peer support, and opportunities for market expansion. It’s this high-touch support model that helps founders go from local champions to global success stories.

Endeavor Indonesia, launched in 2012, has played a critical part in this journey by supporting founders at the scale-up stage. It’s a period often marked by complex challenges like international expansion, organizational growth, and operational discipline. The Outliers recognized this year are examples of what happens when local brilliance is matched with the right support system.

Founders such as Edward Tirtanata (Kopi Kenangan), Arip Tirta (Evermos), and Vince Iswara (DANA) have credited Endeavor’s network and guidance as pivotal to their scale-up journeys. With Endeavor’s help, they have been able to break through growth ceilings and become role models for the next generation of entrepreneurs in the region.

A New Era of Role Models from “Elsewhere” Markets

What makes the Outliers even more exceptional is their commitment to “paying it forward”. Many Outliers such as Aldi Haryopratomo (formerly GoPay), Vincent Tjendra (ASTRO), and James Prananto (Kopi Kenangan) serve as mentors to other founders, contribute to the entrepreneurial ecosystem, and invest back into startups from their home country. This ripple effect is a key part of Endeavor’s long-term mission: to multiply the impact of high-performing entrepreneurs.

The exponential growth seen in Indonesia and Southeast Asia is not just about numbers. It’s about creating an environment where success is shared, where knowledge and capital circulate, and where entrepreneurs rise together. Outliers from previous years have laid the groundwork, and this 2025 Class is already paving the path for future leaders.

The shift from growth at all costs to growth with profitability also reflects the maturity of these companies. Median EBITDA improved from -$7M in 2022 to nearly +$2M in 2024, proving that rapid scale and financial discipline can coexist in emerging markets.

Raising the Bar for the Next Generation of High-Impact Entrepreneurs

As we look ahead, the goal is clear: continue supporting extraordinary founders, especially in markets often overlooked by global investors. With more support, visibility, and capital flowing into Indonesia and Southeast Asia, the ceiling of what’s possible keeps rising.

For founders, this means bigger dreams and bolder targets. For investors, the message is urgent: if you’re not looking at Southeast Asia now, you’re already behind. And for local ecosystems, this is an opportunity to double down on infrastructure, talent development, and cross-border collaboration.

We at Endeavor remain committed to fueling this momentum. The 2025 Outliers are just a signal that global innovation is truly going global. Scaling beyond borders, leading beyond limits — this is no longer just an aspiration, but the new standard for high-impact entrepreneurship, and the Outliers Class of 2025 is leading the way to reinvent the future.